A strategy guru and creative innovator experienced in creating and implementing high-profile integrated marketing campaigns based on research. Thrives in a fast-paced, team-oriented environment where high-impact work and innovative thinking are valued.
A brand storyteller with a passion for copywriting, an expert at shaping complex communications into simple messaging, and a respected thought leader with strong team-building and training skills.
A brainstorm beast with a background that includes digital, social, broadcast, print, collateral, presentations, promotions, and various media platforms.
BRANDS
Avocados From Mexico, California Highway Patrol, Dairy Queen, Discover Torrance, Frito-Lay (Lay’s, Cheetos, SunChips), Jack Black, Miller Brewing, Mission Foods, Napa Tourism, National Mango Board, North Lake Tahoe Marketing Cooperative, On The Border, PepsiCo (Pepsi, DietPepsi, Mountain Dew, All Sport), Pier 1, Pro Cuts, Stanley Steemer, The Dallas Morning News, Universal Studios
EXPERIENCE
Augustine Agency. VP of Strategy and Creative 2020-current
A strategy led storyteller who turns deep research and sharp insights into ideas people care about. Equal parts thinker and maker, I help teams find the sweet spot where smart strategy meets innovative creative and brands grow with clarity and purpose.
Clients include Avocados from Mexico, National Mango Board, Napa Tourism, Discover Torrance, Mission Foods, and North Lake Tahoe Marketing Cooperative
Eighty Three Creative . Marketing Communications Director 2019-2020
Created go-to-market strategies, crafted brand stories, and executed full-spectrum creative for clients
Developed knockout concepts and copy for paid/organic social, programmatic, direct, and various media platforms
Led copy department and insured strategic, timely, and well-vetted execution of projects
Mentored design team to maximize the effectiveness of strategic messaging through design
Clients: Jack Black skincare, Mercanti Fiorentini footwear, Fruit of the Earth, Lincoln Properties, Nextlink Internet, and more
The Dallas Morning News / A.H. Belo . Creative Director/Writer 2011-2019
Led the internal design and content team of A.H. Belo, its brands, and its top tier clients
Guided content as editor of digital and print special sections
Created copy as copywriter for cross-functional advertising (Digital, social, print, native, social, brand identity, out-of-home, proposals, schwag, and more)
Worked hand-in-hand with internal departments ranging from multiple sales teams and marketing departments to C-suite and editorial
Managed quality control of partner studio (Des Moines) and a team of offsite subcontractors in addition to the core Dallas team
Shaped strategy, presented concepts, and oversaw execution for all internal and external clients
Clients: The Dallas Morning News, FWD>DFW, SportsDay, DMN Charities, Home Zone, KD College, Nebraska Furniture Mart, TCU, The Dallas Mavericks, Toyota, United Way, and many more
The Marketing Arm Dallas . VP Creative 2007-2011
Clients: Lay’s, Cheetos, Tostitos, and SunChips
The Loomis Agency Dallas . Creative Director 1995-2007
Clients: Dairy Queen, Dr Pepper, Furr’s Family Dining, Miller Brewing Company, Palm Beach Tan, Pier 1 Imports, Pier 1 Kids, Pro-Cuts, Stanley Steemer, and Universal Studios
Tracy Locke Dallas and Los Angeles . Creative 1992-1995
Clients: All Sport, Lipton Original, Ocean Spray, and Pepsi
SOME HIGHLIGHTS
- Delivered an in-house created and award-winning AI gamification for mango.org based on research that says consumers want a tool that scans their pantries and fridge and delivers recipes that align with what they already have
-Created and executed Frito-Lay’s largest and most successful in-store marketing program to date — Lay’s Local
- Concepted two published children’s books for Disney
- Told Steve Yzerman how to play hockey for All-Sport, showed Troy Aikman how to be a cowboy for Ford, and asked Sports Illustrated model Justine Bentley to look less sexy for Miller Lite
- Delivered results to Pier1 with the “It’s Your Thing” television and print campaign which resulted in customer conversion climbing 22%
-Launched a “Taste the Joy” 360 campaign for the National Mango Board featuring the most famous Joy there is, the character from Disney Pixars’ Inside Out 2 delivering lists of successes including mango skyrocketing to a Top Ten Fruit for the first time
- Gave the #1 men’s skincare line a facelift of +42.7% (social followers YOY) and an Italian footwear company a healthy kick with +114% CTR (social YOY) and +26.56 in new social followers (YOY)
- Launched successful rebranding campaign for Pro-Cuts. Customer counts jumped 7% the first month and were up 30% in the first four months.
- Concepted and produced a song for Barney (yes, the purple dinosaur/not the luxury retailer)
- Honored with awards from PRINT, ADDYs, TELLYs, DSVC, HAD, INMA, and TOPS nominations and wins for Dallas Ad League Eagle Awards - Creative Director of the Year.
- 2026 member of Dallas Office of Arts Culture Funding Review Panel.
EDUCATION
Portfolio Center Advertising + Auburn University B.S. In Marketing